Social media content creation made easy

5 simple time-saving hacks for your small business

Running a small business can be overwhelming.

You are wearing so many hats trying to do all the things.

You have blogs to write, deadlines to meet, a website to update and emails to reply to. Not to mention creating fresh content for all of the businesses’ social media accounts, I mean who has time for that?

You are juggling being a mum, a wife, a friend, making sure your family is eating well and that you exercise. Oh and don’t forget to take the dog for a walk, eek. All of this on top of running a small business, it’s a lot, right? 

More often than not, creating fresh content for social media can be the first thing to go. 

But what if I told you that social media content creation doesn’t need to be the all-consuming, time suck that it feels like right now?

In this article, I’m going to share my top five tips for keeping your socials up to date without losing your mind.

There is a better way.

Why is it so important to keep putting out up-to-date social media content?

Put simply, posting relevant and regular social media updates, helps to build brand awareness. It is an essential way to reach your customers, gain valuable insights and grow your brand. 

There are more than 4.2 billion active social media users around the world. If you’re not using socials as part of your digital marketing strategy, you are missing out on reaching billions of potential customers.

Some of the benefits of using social media well in your small business include:

Increase brand awareness 

If people aren’t seeing you in their social media feed, how will they hear about you? The yellow pages or an ad on TV? Do people even watch commercial TV anymore?

Show the human behind the business 

Use social media to create real human connections with your followers and you will soon have a community of raving fans ready to buy whatever you are selling. And I don’t mean this in a sleazy, let’s make friends so I can sell to them kind of way. You are solving a problem (what are they struggling with, what is their pain point?), by providing them with a solution, (your product or service.)

Establish yourself as an authority in your niche 

No matter the industry you are in, social media gives you the opportunity to become the go-to person for information relating to your area of expertise.

Stay relevant 

You have the opportunity to connect with your followers every time they log onto social media. This keeps you at the front of their mind when they are looking to buy.

Increase website traffic

Social media posts can help drive traffic to your website, by promoting a new blog post for example.

We need to make sure we are posting quality content on a regular basis to avoid becoming irrelevant. 

Here are five simple ways to make your social media content creation process easy:

tip 1: Set up your brand kit

 If you are still searching for your brand colour codes and fonts every time you go to design a new post, please stop… Like now. If you can make one change today, make it this one. You will thank me later, I promise. 

Don’t have a Canva account? You can register here and get a 30-day free trial on a pro account. (You need a pro account to be able to set up your brand kit, it’s totally worth it for the time you will save alone.)

  • Log into your Canva Pro account and click on ‘brand kit’ on the left-hand side.
  • Add brand kit
  • Name your brand kit > create
  • Upload your logo, add your brand colour codes and fonts and that’s it. 

After you’ve done this, whenever you log in to create a new post, your colours and fonts are ready to be used and you won’t need to scramble to find where the heck you saved them.

tip 2: Set up your content categories

Think about areas of your business you can create content for and set weekly or monthly themes. These can be quite broad to start with, I’ll show you how we narrow down on them a little further on. 

I will use a hairdressing business as an example. Content categories could include:

  • Hair
  • Beauty
  • Selfcare

Then we can niche down on these broader categories to start sparking some content ideas.

Hair (is the broad category, you then break it down into smaller categories)

  • Hair cuts/styles
  • Colouring hair
  • Washing hair

Sit down and brainstorm a BIG list of category ideas and then, within your broader categories, you can break it up further into content that will fit into one of the following areas:

Engagement – Engage your audience and tell them what you want to do next with a clear call to action that promotes engagement. 

  • Drop an emoji if you agree
  • Tag a friend who needs to hear this
  • Head to our website to read the full blog post
  • Download this freebie

A post suggestion is to share a hair makeover that you have done in the salon with the caption reading something like – ‘From the stylist’s chair, check out the beautiful hair makeover we recently did for this busy mum, drop an emoji in the comments if you love what we have created.’

Entertainment – Share something that is relevant to the category or theme for the week that will resonate with your audience or make them laugh. 

  • A funny and relatable joke
  • A meme or gif
  • Throwback/nostalgia

An example is a photo of a hairstyle from the 80s with a funny caption and prompt to engage.

Education – Teach your audience something that is relevant to your niche. What are some questions that you get asked all the time? Think about some common challenges you know your audience struggles with and create content around that.

  • Top tips for…
  • How to…

A great example is a video showing how to achieve a particular hairstyle at home without having to go to the hairdresser. 

Emotion – Connect with your audience by creating content that triggers an emotional response.

  • Share your ‘why.’
  • Behind the scenes.
  • Share more about you, the person behind the brand.

People connect and buy from people, give them a reason to buy from you instead of somewhere like Kmart.

Having a loose plan of the type of content you will post on each day has been working well for myself and my clients. It takes the pressure off having to think about what to post that day. 

For example – 

Motivation Monday – Inspiring quote, relatable meme.

Tuesday Tips –   Educational content.

Wednesday –             Conversation starter (easy answer type questions to prompt engagement.)

Thursday –                 Behind the scenes/ what are you working on/ share a blog post or freebie.

Friday –                      Fun Friday/ Fab Friday/ Fit Friday

tip 3: Plan ahead

Life can be unpredictable, the kids get sick, someone catches the dreaded ‘C’ word, or a million other curve balls that get thrown your way. Take some of the pressure off by having your content scheduled and planned. 

It’s super important to still be present though, don’t just schedule your posts and disappear. Try to be online when posts go out so you are ready to reply to any questions and comments. I think it’s a good idea to manually post stories too, they are more of an insight into your daily life, like a glimpse behind the scenes so you want them to be in real-time.

At the moment I’m using the native Facebook scheduler for both Instagram and Facebook, it’s free and has worked well for me so far. There is talk that Facebook doesn’t like you to use other platforms to schedule posts and can limit your reach if you do, I haven’t tested this myself though.

You can’t see how your Instagram grid will look doing it this way so I design my posts for Instagram and lay them out using my grid template to see how it will look before I schedule the posts. You can grab a copy of the template here and try it for yourself.

Another scheduling option I have used for Instagram, (and loved), in the past is Planoly. Sign up for a free trial and see what you think and figure out what works best for you. Planoly is an official Instagram partner, so no need to be concerned about reach being limited or your account being compromised.

tip 4: Batch create your content

Now that I know what my content categories are and a rough idea of the type of post I want to share each day, I like to create my content in batches. If I decide to post quotes on Monday, I will sit down and design these all at once for the month ahead. Then I do the Tuesday tips posts all in one go and so on. I find this process so much easier than chopping and changing between post types and themes but do what works for you.

tip 5: Set up Canva templates

My last tip is to create templates in Canva for the regular post types you plan to share. Create a template for your quote posts so they all look the same and you can easily copy the template to edit as needed, same goes for the educational posts or carousels and so on.

If you don’t have a Canva account, you can sign up here for a free trial. Once you have an account, you can log in and ‘create a design.’ When you are happy with your design, click on the three dots at the top right-hand side > see more and scroll down until you see ‘templates.’

Click on template > select a folder to save your design to or create a new one. Now, this design is ready to use whenever you need it. Make sure to click ‘use this template’ so you don’t edit the original.

To help save you even more time with your social media content creation, I’ve created ten free Canva Instagram templates. Simply download and add them to your Canva account. They are ready to edit and change the colours, fonts and images to suit your business and branding. 

Pop your email below to receive instant free access.

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Over to you

Was this post useful? Will you try any of my social media content creation tips?

If you have any other top time-saving tips, add them in the comments below.

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